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José-Domingo Mora

Photograph Assistant Professor, Management and Marketing

Office: Charlton 219
Phone: 508.999.8955
Email: jmora@umassd.edu

Education

PhD in Marketing
Simon Fraser University

MA in Communication Management
University of Southern California

BS in Biology
BA in Communication
Universidad Central de Venezuela

Areas of interest

  • Social influence and group behavior in the context of electronic media audiences
  • Use of social media by organizations
  • Statistical modeling of consumer behavior

Professional activities

Dr. Mora has held managerial positions in television (RCTV, Televen - Caracas), media planning (OMD) and media research companies (Ibope-AGB Mexico). Earlier in his career, he worked as a product development specialist for P&G Latin America.

Among other distinctions, Dr. Mora has been awarded the Wharton Grant on Innovation in Advertising Effectiveness Research, and the BBM Canada-Nielsen Media Research Scholarship.

Additional information

CV: José-Domingo Mora, PhD (PDF)

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