José-Domingo Mora

Photograph Associate Professor, Management and Marketing

Office: Charlton 219
Phone: 508.999.8955
Email: jmora@umassd.edu

Education

PhD Marketing
Simon Fraser University

MA Communication Management
University of Southern California

BS Biology
BA Communication, magna cum laude
Universidad Central de Venezuela

Areas of interest

  • Marketing communication and media planning
  • Retailing and e-tailing
  • Social influence and group behavior
  • Social context of exposure and consumption
  • Statistical modeling of consumer behavior

Academic

Dr. Mora has published research in academic journals (Journal of Advertising Research, International Journal of Advertising, Journal of Broadcasting & Electronic Media, Journal of Retailing and Consumer Marketing, and Annals of Tourism Research) as well as book chapters and international research conferences. He was awarded the Wharton Grant on Innovation in Advertising Effectiveness Research (UPenn), the BBM Canada-Nielsen Media Research Scholarship, and the G.M. Ayacucho Award for Academic Excellence (Goverment of Venezuela)

Professional

Dr. Mora has held managerial positions in television (RCTV, Televen - Caracas), media planning (OMD) and electronic audience measurement (Ibope-AGB Mexico). Earlier in his career, he worked as a product development specialist for P&G Latin America.

Additional information

CV: José-Domingo Mora, PhD (PDF)

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