Assistant Professor, Management and Marketing
Office: Charlton 219
Phone: 508.999.8955
Email: jmora@umassd.edu
Education
PhD in Marketing
Simon Fraser University
MA in Communication Management
University of Southern California
BS in Biology
BA in Communication
Universidad Central de Venezuela
Areas of interest
- Social influence and group behavior in the context of electronic media audiences
- Use of social media by organizations
- Statistical modeling of consumer behavior
Professional activities
Dr. Mora has held managerial positions in television (RCTV, Televen - Caracas), media planning (OMD) and media research companies (Ibope-AGB Mexico). Earlier in his career, he worked as a product development specialist for P&G Latin America.
Among other distinctions, Dr. Mora has been awarded the Wharton Grant on Innovation in Advertising Effectiveness Research, and the BBM Canada-Nielsen Media Research Scholarship.
