MKT 311 - Principles of Marketing
3 credits
Prerequisite: Junior standing
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
MKT 330 - Marketing Intelligence and Information
3 credits
Prerequisite: MKT 311 and at least Junior standing
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
MKT 331 - Promotional Strategy
3 credits
Prerequisite: MKT 311 and at least Junior standing
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
MKT 360 - Business-to-Business Marketing
3 credits
Prerequisite: MIS 351 and at least Junior standing
A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
MKT 370 - Social and Ethical Issues in Marketing
3 credits
Prerequisite: MKT 311 and at least Junior standing
An examination and appraisal of contemporary thought on the extent to which marketing activities influence the ethical and social values of society.
MKT 372 - Retail Management and Fashion Merchandising
3 credits
Prerequisite: MKT 311 and at least Junior standing
Presents a strategic market-oriented framework within which the student can appreciate the interrelationships of the industries and forces that make up the businesses bringing "fashion" fiber to market. The course examines the basic concepts fundamental to understanding the retail environment and the operation of retail firms.
MKT 399 - Internship in Marketing
3 credits
Prerequisite:
- At least Junior standing;
- Permission of the instructor, department chair, and college dean;
- Approved contract filed by the end of the add/drop period of the semester
MKT 420 - International Marketing
3 credits
Prerequisite: MKt 311 and at least Junior standing
A systematic treatment of marketing and management on a global scale. Emphasis is placed on the study of the dimensions of foreign market environments, marketing across national boundaries and management and marketing simultaneously in two or more national environments.
MKT 421 - Advertising
3 credits
Prerequisite: MKT 311, MKT 331 and Senior standing
Principle form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
MKT 425 - Product Strategy
3 credits
Prerequisite: MKT 311 and Senior standing.
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management, and implementing the new product development process.
MKT 431 - Consumer Behavior
3 credits
Prerequisite: MKT 311 and Senior standing
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
MKT 432 - Sales Management
3 credits
Prerequisite: MKT 311 and Senior standing
Sales programs are formulated and then implemented. This course deals with understanding the importance of these major responsibilities in an age of accelerating product complexity.
MKT 441 - Marketing Management
3 credits
Prerequisite: MKT 311 and Senior standing
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical, it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student the freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
MKT 442 - Marketing Research
3 credits
Prerequisite: MKT 311, MGT 210 & 211, MKT 330, and Senior standing
An examination of the market research process as used in approaching comtemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.
MKT 490 - Special Topics in Marketing
3 credits
Prerequisite: MKT 311 and Senior standing
Reserved for special topics in Marketing. May be repeated with change in content.
