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Marketing Degree Requirements

The Bachelor of Science degree requires completion of 40 courses—120 credit hours.

Degree Requirements

The Bachelor of Science degree in Marketing requires completion of 40 courses — 120 credit hours of coursework.

Business Foundation Requirements - 6 courses

ECO 231 MicroEconomics

ECO 232 MacroEconomics

POM 212 Statistics

MIS 101 The Business Organization*

MTH 103 Finite Mathematics

ENL 265 Business Writing

MIS major courses — 6 courses

MKT 330  Marketing Intelligence and Information Technology

MKT 331  Integrated Marketing Communication

MKT 431  Consumer Behavior

MKT 441  Marketing Management

MKT 442  Marketing Research

MKT XXX  Marketing Elective (300 level or above Marketing course)

Core business requirements—10 courses

ACT 211 Financial Accounting

ACT 212 Managerial Accounting

FIN  312 Finance

MKT 311 Marketing

MGT 311 Organizational Behavior

MGT 312 Legal Framework in Business

MIS 315  Management Information Systems

POM 333 Quantitative Business Analysis

POM 345 Operations Analysis

MGT 490  Business Strategy

Business Electives — 2 or 3 courses

Students select 300 or 400-level business courses that are not required by their major. This course may be taken from any other discipline in the College of Business. Students can use these electives for a minor if they do not also use them in their major.

Students who entered prior to fall 2012 will take 2 business electives. Students who enter in fall 2012 or after will take 3 business electives.

Non-business electives — 5 to 7 courses

Students select four courses outside of the College of Business. All students are strongly advised to investigate minors in other Colleges and make selection that that meet requirements of that minor. Consult with your advisor for assistance.

University Studies courses or GEN ED — 6 or 8 courses 

First year students who enter the university in fall 2012 or later and transfer students who entered in fall 2012 or later with less than 25 credit hours will take 6 additional courses from University Studies.

http://www.umassd.edu/generaleducation/universitystudies/universitystudiescurriculum/.

First year students who entered the university prior to fall 2012 and transfer students who entered prior to fall 2012 with more than 25 credit hours will take 10 additional general education courses.

http://www.umassd.edu/generaleducation/generalinformation/

*Transfer students with more than 15 credit hours do not take MIS 101. Substitute a 300 or 400-level business elective. 

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