Marketing Major

Important Links

For a list of all the courses required to complete this 120 credit hour Marketing degree, please see the Student Self-Tracking Marketing Degree Requirements Sheet (PDF File - 70 KiB).

For a description of the Marketing courses, please see the Marketing Course Descriptions.

For a list of the faculty in the Management Department, please see our Faculty - Management and Marketing Department.

Overview of the Marketing Major

Marketing managers develop the firm's marketing strategy in detail and estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets and develop pricing strategies. In collaboration with others, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing courses at UMD are oriented toward problem-solving and management decision-making. There are also opportunities for students to gain actual work experience through the International Business Association, which sponsor student-run trade missions to various overseas locations and a special market research program in which students conduct marketing research projects and surveys for area business and organizations