Center for Marketing Research

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Our Mission

To facilitate the economic development of the region by providing an affordable, high-quality economic alternative to meeting business needs for research, training, and consulting in any and all aspects of Marketing. This work is primarily conducted by graduate and undergraduate marketing students.

The Center for Marketing Research is associated with and maintains a close relationship with the Chambers of Commerce and CEO's of local, regional and interational businesses within southeastern Massachusetts. This unique relationship provides the Center with an effective business networking capability, jobs, and scholarships for our students.

eMarketer Daily's Interview of the Week: Dr. Nora Barnes

Millennials Adept at Filtering Out Ads Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional "push" marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer about the implications for companies.

Congratulations to our very own Dr. Barnes! Read the full article here!

Willie McGinest is This Year's Celebrity Scholarship Dinner Guest!! Date to be Announced!!

Our Own Dr. Nora Barnes Featured in Time!!

To view the article, click here