Advisory Board

The Center for Marketing Research is linked to the business community through its Advisory Board. The Advisory Board is composed of individuals appointed by the Director. Appointment is based on demonstrated or potential contribution to the Center and achievement of its goals.

The primary purpose of the Advisory Board is to provide advice, guidance and direction to the Director of the Center for Marketing Research. The members of the Board act as liaison between the Center and business community. In doing so, the Advisory Board focuses on all aspects of the Center including: identifying opportunities for the program, helping to leverage its strengths, raising the visibility of the Center and generally providing guidance to help the Center make appropriate decisions from the perspective of the business community.

The full Board meets quarterly on dates and at times set at the beginning of each academic year. The full Board, or committees of the Board, may meet at additional times as deemed appropriate. Seven business associates joined the Center in 2000 shortly after its Kick-Off Breakfast. The Board has now grown to 20 business members.

The Advisory Board is unique in that its members include the Chambers of Commerce and CEO's of local, regional, national and international business and the UMD Assistant Director of Economic Development.

CMR Executive Board

CMR Advisory Board Members