Advisory Board

The Center for Marketing Research is linked to the business community through its Advisory Board. The Advisory Board is composed of individuals appointed by the Director. Appointment is based on demonstrated or potential contribution to the Center and achievement of its goals.

The primary purpose of the Advisory Board is to provide advice, guidance and direction to the Director of the Center for Marketing Research. The members of the Board act as liaison between the Center and business community. In doing so, the Advisory Board focuses on all aspects of the Center including: identifying opportunities for the program, helping to leverage its strengths, raising the visibility of the Center and generally providing guidance to help the Center make appropriate decisions from the perspective of the business community.

The full Board meets quarterly on dates and at times set at the beginning of each academic year. The full Board, or committees of the Board, may meet at additional times as deemed appropriate. Seven business associates joined the Center in 2000 shortly after its Kick-Off Breakfast. The Board has now grown to 22 members and includes 20 businesses.

The Advisory Board is unique in that its members include the Presidents of five Chambers of Commerce (Fall River, New Bedford, Taunton, and Metro South). Others on the Board include CEO's of local, regional, national and international businesses and the UMD Assistant Director of Economic Development.

CMR Executive Board

Nora Ganim Barnes, Ph.D

Chancellor Professor of Marketing

Director, CMR

Ava Lescault, MBA

Associate Director/Senior Research Associate

CMR

David Slutz

President & CEO

Precix®

CMR Advisory Board Associates

Kerrie Babin Taunton Area Chamber of Commerce
Paul C. Burke  LIA CIC CRM Paul Burke LIA CIC CRM
Stephen Byron Dartmouth Mall
Christopher Cooney Metro South Chamber of Commerce
Andrew Guilbeault BankFive
Susan Gurry Horner Mill Work
Shelia McGlinchey Standard Times
BT Hathaway Hathaway Family Funeral Services
Matthew Insana Rockland Trust
Robert A. Mellion and Jay Pateakos Fall River Chamber of Commerce
Jeff Marques Mallard Printing
James Mathes (Vice-Chair) SMILES Mentoring Program
Jennifer Menard UMD Economic Dev.
John Montigny Sperian Protection
Roy M. Nascimento New Bedford Area Chamber of Commerce
Jack Silva Bistol County Savings Bank
Helene Souza Sheehan's Office Interiors
David Slutz (Chair) Precix®
Lisa Strattan Herald News
Randall T. Weeks, Jr., Esq. Partridge Snow & Hahn

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