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CNN features the Center for Marketing Research in a recent article.
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Center for Marketing Research study featured in recent US News article.
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Center for Marketing Research study featured in recent Huffington Post article.
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Social Media in Fortune 500 study featured in recent article.
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Study on Non-Profits featured in recent Social Networking article.
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Social content drives engagement for companies of all sizes
Brafton.com, July 8, 2011A new report from collaboration solutions provider Socialcast found more businesses are subscribing to the notion that social media is becoming an essential part of marketing and can be a cost-effective way to build brand loyalty.
According to the report, which cited figures from a study from the Center for Marketing Research at the University of Massachusetts Dartmouth, the large majority of Fortune 500 companies are now using several forms of social media, including Facebook and Twitter, to engage customers and create a platform for brand discussion....
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