Studies and Research

Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities

The University of Massachusetts Dartmouth Center for Marketing Research recently completed one of the first statistically significant, longitudinal studies on the usage of social media by United States charities. The new study compares organizational adoption of social media in 2007 and 2008 by the 200 largest charities in the United States as compiled annually by Forbes Magazine. Read more.

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The Fortune 500 and Blogging

Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies. A company's fall in rank on the list could indicate or reflect problems for the company or its industry, and a move up the list generally signals good news. The Fortune 500 is often viewed as a list of America’s most admired companies. Read more.

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Social Media and College Admissions: The First Longitudinal Study

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media by college admissions offices. The new study compares adoption of social media between 2007 and 2008 by the admissions offices of all the four-year accredited institutions in the United States. Read more.

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Social Media in the Inc. 500: The First Longitudinal Study

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Read more.

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Blogging for the Hearts of Donors

Largest US Charities Use Social Media

Americas largest charities are turning to the Internet in an effort to increase awareness of their missions and to help connect with their constituencies. While these organizations are known for their nonprofit status and their fundraising campaigns, they demonstrate an acute awareness of the importance of Web 2.0 strategies in meeting their objectives.

Read more and download the executive summary.