Graphic Design / Letter Form

BFA - 130 credit, four-year program of study

The Graphic Design option emphasizes the process of visual communication in a context of message, audience, environment, and technology. Students learn how to approach research and analysis of content as part of the design process, and learn to develop graphic translations-symbols, books, posters, interactive media-based on that research and analysis. In addition, classical and contemporary issues of typography are explored within the program. Projects in diverse media include letterform design, information design, book and periodical design, letterpress printing, video, animation, websites, and cd-roms.

Students are introduced to an historical context of visual design as well as to state-of-the-art practices. This program prepares students for the diverse opportunities available in professional design practice as well as a continuing quest for personal and creative growth.

Requirements for Admission

All applicants must meet portfolio requirements as an element in the department's admission decision. Additional materials may be required. All applicants must also follow UMass Dartmouth's admissions procedures detailed in the University Catalogue. UMD Admissions

Portfolio Reviews

The graphic design option has two portfolio reviews every spring semester. The junior portfolio review is required for all students intending to take Graphic Design V the following fall. The sophomore portfolio review is available to all students intending to take Graphic Design III the following fall.

In addition to presenting their art and design work in the form of a portfolio, students are asked to speak about their work in a concise and articulate manner, and to prepare a written statement that identifies their strengths and weaknesses as a designer and student. Faculty will make recommendations to the students based on their progress.