Jose Domingo Mora, Ph.D
Management & Marketing
Charlton College of Business
|Universidad Central de Venezuela||B.A. in Communication Management|
|University of Southern California||M.A. in Communication Management|
|2010||Simon Fraser University||Ph.D in Marketing|
- Marketing research
- Marketing strategy
- Promotional strategy and principles of marketing
- Social influence and group behavior in the context of electronic media audiences
- Use of social media by organizations
- Statistical modeling of consumer behavior
Mora, J. D., Krider, R. E., & Ho, J. (2015).
Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
Journal of Advertising Research, 55(1)
Mora, J. D., Ho, J., & Krider, R. E. (2012).
Television co-viewing in Mexico: An assessment on people meter data
Journal of Broadcasting and Electronic Media, 55(4), 448-469.
Mora, J. D. & Ganim-Barnes, N. (2011).
Online media in fast-growing companies: Adoption, usage and relation to revenues
Marketing Management Journal, 21(2), 136-152.