UMD Mobile Usage Survey Results

Survey conducted December 1- 15, 2011

Total 513 respondents from across the campus community

Why did we conduct this survey?

  • To gain feedback on UMassD mobile
  • Get a sense of mobile technologies in use on campus
  • Use this data to help direct the mobile initiative next steps


Summary of findings:

  • 71.9% of the UMD community owns a Smart phone (iPhone,Blackberry,Android,Windows)
  • Of the 71.9% smartphone users, 48.9% are undergraduates followed by staff at 19.9% 
  • Email and Homepage are the most accessed web apps via UmassD mobile
  • Laptop are still the preferred mobile device at 80% with smartphone close behind at 71%  
  • Most requested campus mobile apps: 
    • interactive campus map
    • dart van location tracking service
    • access to COIN
    • communication alerts
    • access to grades

Survey details: