Management students win national simulations competition

UMass Dartmouth seniors David Crouy of LaGarenne-Colombes, France and Peter Landolfi of Sharon won the Foundation Challenge Finals, a Management Simulations Incorporated national competition.

Management students win national simulations competition 

UMass Dartmouth seniors David Crouy of LaGarenne-Colombes, France and Peter Landolfi of Sharon won the Foundation ™ Challenge Finals, a Management Simulations Incorporated national competition. 

Crouy and Landolfi are members of Dr. Walter Einstein’s “Strategic Planning” course. Throughout the spring semester, class members engaged in computer-based simulation activities. Students, organized in small teams, were assigned to manage a manufacturing and marketing firm with assets. Acting as managers, they made decisions on how to best compete in their industry. That experience was combined with classroom lectures on how to prepare and implement strategic plans. 

The winning team’s simulated $40 million firm sold computer chips in an industry divided into two segments: high and low tech. “Our strategy was based on developing a wide range of products serving both markets, with high productivity to ensure cost control,” Crouy said. The team earned a cumulative profit of $127,009,745. The second place team from Stevens Institute of Technology finished with $97,675,232. Representatives from Menlo College placed third with $65,353,464. 

“Experience is the best teacher, especially in business,” Einstein said. “A simulation provides experience without risk. Students become critical thinkers, responsible for the fortunes of their own company. As the executive management team, they must answer to their shareholders. Every week, as they make decisions, there are consequences, just like in the real world. There’s no better way to learn,” he said. 

The students agreed. “I love the program. I work in industry and see that it relates well to what’s happening on a real life basis. Not only was it fun, but I learned a lot,” Landolfi said.

“For the first time, we had the chance to apply the theory we have been learning and operate like in the real business world,” said Crouy. “It’s a great experience that I would recommend to anyone studying or interested in business.” 

Crouy is the son of Phillipe and Pascale Crouy and Landolfi is the son of Eugene and Loretta Landolfi. They will both receive bachelor’s degrees in marketing on June 2.


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