Online professional development courses are available 24 hours a day from any device with an internet connection.
Select a Marketing Online Course:
Connecting with Customers: An Overview of Marketing
This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
After completing this course, you should be able to:
- Define marketing and the marketing concept
- Understand the marketing process
- Explain the uses of the marketing mix (the Four Ps)
- Explore the relationship between marketing and strategic planning
- Understand customer value, customer satisfaction, and the importance of loyalty
- Discuss the role of ethics in marketing
This course is self-paced and online. You will have access to this course for 30 days
CEUs: .5
Level: Introductory
Estimated time to complete: 3-5 hours
Cost: $79
Connecting with Customers: Marketing Planning
This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).
After completing this course, you should be able to:
- Describe the marketing planning process
- Understand how marketing information and market research is gathered, analyzed, and used
- Describe how target markets are identified and pursued
- Understand product marketing, including new product development
- Discuss the marketing issues involved in establishing the promotional mix and in setting prices
- Understand the key issues in placement and distribution planning
This course is self-paced and online. You will have access to this course for 30 days.
CEUs: .5
Level: Introductory
Estimated time to complete: 3-5 hours
Cost: $79
