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UMass Pass offers an ‘Off-Campus Advantage’
By Katie Bresnahan
Every year the UMass Pass office looks for new ways to increase the functionality of the UMass Pass in order to better serve the UMass Dartmouth community.
According to Stephanie Gibson, the campus student representative for Off-Campus Advantage, “This year [the UMass Pass office has] upgraded POS terminals, added a rewards program, created a new informational website and added many off-campus businesses to the program.” Off-Campus Advantage is a company through which any member of the UMass Dartmouth community can use the “general account” on their UMass Pass to purchase goods off-campus.
There are many ways to put money into the general account, including getting it from a parent, a credit card, going to the UMass Pass office or going online to add it.
Last fall, UMD changed their list of off-campus vendors and upgraded terminals at all locations. The old terminals (similar to debit machines) were slow and inefficient. Service is much faster now.
“The Off Campus Vending Program, formerly facilitated by SA Cash, has been in place for several years but has met with varying degrees of success. Recently, SA cash was purchased by CBORD, the technology company that provides much of the software and hardware utilized by the UMass Pass and with that came the creation of Off Campus Advantage,” said Sheldon Straker, assistant director of campus services.
Some of the new off-campus locations involved in the Off-Campus Advantage include CVS, Dominos, Quiznos, D’Angelo’s Sandwich Shop, Sun Days Tanning Salon and What’s the Scoop.
Discounts differ from location to location. Most of the vendors involved with this program are based along Route 6. Some locations offer a certain percent off the normal price while others might give someone using their UMass Pass a free drink, for example.
Gibson says that all of these changes are results of student feedback. The UMass Pass office spoke to groups of students in the fall and learned that a lot of them saw no point to using their UMass Passes instead of cash or credit cards when making purchases off campus. “I think some people just don’t know that they can use [their UMass Passes] off campus,” she said. Because of this feedback, the office created an awards program to generate interest in the Off-Campus Advantage program.
According to a press release, “Points are earned for purchasing from participating off-campus locations as well as through referring friends to enroll. The points can be redeemed for prizes from partners that include iTunes, Amazon.com, and Rolling Stone Magazine. To commemorate the launch of the program, 1,000 bonus points will be rewarded to any cardholder who registers their account at umasspass.com. Additional points will be credited retroactively for all [purchases] made since last September.”
Straker says, “The RewardU! Program is intended to give back to the students and encourage them to utilize the UMass Pass as a safe and reliable way of managing their flexible spending while gaining access to a variety of services and vendor specific discounts/promotions off campus.”
Rewards offered through this program include gift certificates to Target, iTunes, Kohl’s and other locations.
The rewardU! Program was launched in January of this year and rewards students who are registered for the program at the new UMass Pass website (www.umasspass.com) whenever they use their UM Dollars at one of the off-campus vendors listed on the site. The new website is both informational and interactive.
Gibson would like students to know that there is a difference between their UM Dollars and meal plan declining balance. The meal plan declining balance is located in their food in what is referred to as “snack money” while UM Dollars are under the “general account” on their UMass Passes. When a student’s snack money runs out, he or she can still purchase goods off campus.
“UM Dollars specifically addresses the needs of the UMD students, many of which don’t live on campus. It is very convenient for students to grab a cup of coffee at Dunkin Donuts and fill up their car with gas at Mobil on their way to class,” said Gibson.
The eventual goal for this program is to expand it so that someday, if a UMass Dartmouth student visits another college or university that uses Off-Campus Advantage, he or she will be able to use their UMass Pass to buy things at or around that school.
Gibson says that she uses her UMass Pass to buy things off-campus at least two to three times each week. She uses it to get coffee at Dunkin Donuts or when she goes out with her friends. She uses it on-campus every day, either to get lunch at the Commuter Café or to buy things at the Campus Store.
She reminds, “[Off-Campus Advantage] is safe, secure, and a great alternative for a credit card since there is no chance of accruing debt… UMass Pass becomes your complete passport to the University of Massachusetts at Dartmouth. There is no need to carry around cash, checks, ATM cards, and credit cards.”
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