People using the web:
- tend to scan rather than read every word
- spend only about 30 seconds on any one web page
- read about 25% more slowly on the web than in print
- find it irritating to scroll through masses of text
Keep your audience in mind as you write for the web. The following pages offer suggestions for organizing and presenting your web content.
Requirements for web pages
Each website at UMass Dartmouth reflects the university and its mission. Your website's content should be:
- grammatically correct
Moderators are responsible for the content of their websites. Before you approve a page for publication, please review for:
- links that work appropriately
- correct spelling, grammar, punctuation
Content should be web-friendly:
- the most important information is featured first
- content is broken into easy-to-scan "chunks"
- headings and sub-headings guide the reader down the page
- bulleted lists present important points
Although the Web Development team cannot review every content section before it’s published, web team members conduct regular site reviews to ensure overall site quality—functionality, design, and content.
If pages on your site require revision, we will contact you to work together to improve your content.
For new sites at high-priority navigational levels, we will collaborate with you to design a site that effectively frames the messages you need to convey, whether to students, prospective students, parents, or the community.
For current sites, we can provide:
- writing and editorial assistance
- suggestions on how to improve your content to meet university and web standards
For questions about print style, please consult the Publications department.