Web writing guide: word and phrase capitalization and use

& instead of and

The word "and" is preferred in text, except in the case of a proper name: Scrooge & Marley--or to save space, as in menus

advisor vs. adviser

Use advisor. Although adviser is also acceptable, most of our sites, such as Academic Advising use advisor.

Adobe Reader

not Adobe Acrobat Reader or Acrobat Reader

African American, Asian American

Do not hyphenate when used as nouns. Hyphenate when used as adjectives: African-American traditions

all vs. all of

All is preferable.  Example: I hope you enjoy all the activities.

BA, MA, PhD

No periods, no spaces

black

UMass Dartmouth does not capitalize “black” when referring to race.

carpool

One word

catalog

Example: course catalog

click

Avoid for naming links—use descriptive text instead.

database

One word

downtime

One word

e.g.

Try to avoid. Replace with “for example.”

email

No hyphen or initial caps

freshman vs. freshmen

The first is used both as a singular noun and as an adjective: "freshman applicants." However, when a web page contains both terms prominently (as in headings: freshman applicants; it's all about freshmen), it would look more consistent to use freshmen as the adjective: freshmen applicants.

fax

Preferable to “facsimile”

i.e.

Try to avoid.

Internet

Initial cap

login (n.)

When referring to your assigned name. Example: "Meg's login was margaret1." At UMass Dartmouth, we refer to the username and password as the UMassD Logon.

log in (v.)

When describing an action to be performed. Example: "When you log in, enter your new password."

Massachusetts or MA

Not generally necessary after a city or town in the Commonwealth. When referencing cities in other states, omit the state’s name if it’s unnecessary: Baltimore. Break this rule to insure clarity and accuracy: Florence, MA or Florence, Italy?

online

One word

through

Do not use thru. If space is an issue, such as in a table, use a hyphen or an en dash.  For example, Monday – Wednesday or Mon.–Wed.

vendor vs. vender

Use vendor. Although vender is also acceptable, most of our sites use vendor.

web

lowercase

website

lowercase, one word