Abbreviations and acronyms

  • Use all caps for acronyms.
  • State an acronym in parentheses after the first full reference in text. Thereafter use the abbreviation or acronym.
    Example: Resident Assistants (RAs) (Note: no apostrophe.)

Capitalization

  • In headings and headlines, capitalize the first word only, plus any proper nouns in the heading. This is the preferred "down" style, consistent with university print publications.
    Example: Chancellor Smith announces new doctoral degree program
    Not: Chancellor Smith Announces New Doctoral Degree Program
  • Typically, do not use Mr., Mrs., or Ms. Instead, use the last name on second reference.

  • Use initial caps for a title when it precedes the name. Use lower case when the title follows a name.
    Examples: Chancellor Kim Smith; Kim Smith, chancellor.
  • Spell out Professor when it precedes a name. Do not use Professor and Doctor together.
  • Capitalize administrative entities when they are used as titles. When making a second reference, without the title, use lowercase.
    Examples: Department of Chemistry, Office of the Provost, Campus Center; the department, the center, the college, the university
  • Do not capitalize majors and minors, except when the word or words are proper nouns that require capitalization, such as French.

  • Write academic degrees in lowercase, except when used as titles or in lists. Abbreviations of academic degrees are always capitalized.

Examples

She has an associate degree in engineering.
He is pursuing a bachelor's degree in mechanical engineering.
I'd like to introduce Jane Smith, Juris Doctor.
Please welcome Jim Doe, Master of Science.
Peggy has an MFA in painting.

Contact information

Format telephone numbers with hyphens. This is the preferred UMassD web style.

Example: 508.999.8000 (no parentheses around the area code).
Tip: Use T4's "contact" type for right-column contacts.

Dates

  • Omit commas in dates with only a month and year.
    Example: June 2020

  • Use commas for dates with month, day, and year; or day, month, date, and year.
    Example: Tuesday, December 1, 2019
  • Use commas to set off the year when it follows the date. (Or eliminate the year entirely when it’s implied. This is often the case on web pages, where readers expect to find timely information.)
    Example: On Thursday, November 23, 2017, the university will close for Thanksgiving break.
    Or: On Thursday, November 23, the university will close for Thanksgiving break
  • Abbreviate days of the week when space is limited (such as in tables):
    Mon., Tue., Wed., Thu., Fri., Sat., Sun.
    Or: M T W Th F

Gender

Create content so that no gender bias is suggested.

Avoid singular pronouns (he, she, his, hers) when referring to all individuals. Substitute they, their or you, your. (Remember, they and their are plural: Students will need their new ID cards.)

Lists

Generally, short items in a list do not need punctuation after each item. Use closing punctuation at the end of each item in the list when each item stands alone as an independent sentence.

Introduce a list with a sentence that ends in a period, a phrase that ends in a colon, or a heading (such as H3). When you use a heading, do not use a colon after the heading.

Example: The Advancement Office plays a critical role in the success of UMass Dartmouth by:

  • establishing a strong alumni network
  • bridging relationships to the community
  • developing resources for our students

Use numbered rather than bulleted lists when:

  • the preceding text names a specific number of items in the list
  • the items must follow a specific sequence
  • the list suggests a chronology

Numbers

Use numbers:

  • Instead of the words for numbers—even for 1 through 9—to help make content easier to scan and understand.
    Examples: Can she possibly write 12 feature stories this year? They have funded 5 agencies this year.
  • For any number associated with a unit of measure.
    Example:
    The pages are only 7 inches wide.
  • Before an abbreviation or symbol.
    Example:
    Use a standard 8 1/2” x 11” page
  • To identify pages, figures, steps, and diagrams.
    Example:
    Refer to Figure 2 for details.
  • To write percentages.
    Example:
    The new website has 20% fewer pages than the old one.
  • For all decimals, even those less than 10.
    Example: Leave at least 4.5 feet between the units.
  • For lists and data.

Exceptions

  • When the number is the first word of a sentence.
  • If two numbers are used consecutively in a sentence, use a numeral for one and spell out the other.
    Examples: Eleven more agencies will be funded by the end of 2009. Enter seven 5-digit codes.

For ranges of numbers

  • Use "to" or "through" in text.
    Example: pages 12 to 18
  • Use a hyphen in tables and charts.
    Example:
    pages 12-18

Miscellaneous

  • Place a zero (0) before decimals less than one (0.35).
  • Separate the digits of numbers into thousands.
    Examples: 1,230 students, $11,432

Photo credits

Photo credits are not necessary for photographs taken by staff photographers or that are the property of UMass Dartmouth. However, it is appropriate to give credit when posting a photo that has been offered for use as a courtesy. T4's "main content" and "news" types allow you to enter a photo caption; you can enter a credit there: Photo courtesy of Jane Smith.

Time

  • Use lowercase, no space, and no periods.
  • Use 12pm or 12noon.
  • Typically, omit :00 in references to times on the hour.
    Examples: 6am and 8pm; from 7 to 8:30am; from 7am - 10pm; 9am (not 9:00am)

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