Research & Publications



UMASSD CREATIVE: Developing Dynamic Marketing Toolkit For Nonprofit Arts and Cultural Organization

College of Business - Dr. A. Gunasekaran, Steve White, Melissa Pacheco

College of Visual & Performing Arts -  Heather Bentz

The primary aims of this project: To boost the capacity of regional non-profit organizations we intend to provide a marketing framework and toolkit for those in the creative economy. Use of specific, targeted marketing would assist our cultural organizations in expanding their outreach and attendance, thus increasing our cities creative economy. Since the budgets of these organizations are so limited, we will provide a number of marketing alternatives, through data collection and analysis, we will identify which marketing plans provide the greatest results; developing a model of high output marketing initiatives and preparing a creative marketing toolkit. We realize there are a number of resources provided by the Massachusetts Executive Office of Housing and Economic Development throughout the State; however, no events are located within the South Coast region. In order to capitalize on available resources, we will also provide a number of training and education opportunities to our creative economy organizations to assist in capacity building and increasing economic impact.

In the cities adjacent to the UMass Dartmouth campus, Fall River and New Bedford Massachusetts, the creative economy has begun to make an impact through a number of organizations. Both cities have implemented a number of creative economy initiatives and have organizations that are producing state of the art events, such as Battleship Cove, Little Theater of Fall River, The Fall River Art Association, and the New Bedford Art Museum/ArtWorks! However, all of these organizations operate on a tight budget that leaves little room for administration and marketing costs. How can these organizations increase their outreach, without increasing their capacity? They can’t. The University of Massachusetts Dartmouth will provide a level of expertise and research that can assist these organizations in extending their outreach and economic impact by providing targeted capacity building workshops and successful marketing tools. Through creative marketing programming, data analysis and marketing frameworks, we will be able to identify and document, marketing best practices. In addition, there are a number of Massachusetts organizations that could provide assistance, collaboration tools and programming models; however, currently they are only offering programs in other parts of the state. We would like to change that by being the catalyst for bringing effective programming and practices to our local communities. Local cultural organizations have quality creative programs developed and ready to promote. With UMass Dartmouth’s marketing and capacity building expertise they can achieve additional outreach and positively impact the South Coast’s creative economy.


Service Learning: An Opportunity to Support the Southcoast Immigrant Children with Their Communication Skills and Legal Awareness

UMASS Dartmouth - Dr. A. Gunasekaran

The primary aims of this project: Most of the middle schools in New Bedford serve as the magnet school for students whose first language is not English. Most of the middle schools have on an average 34% of the students whose first language is not English. Ninety-six percent (96%) of the faculty does not speak any other language but English. Many times problems that might be simple to fix with the right communication often take hours and end in negative outcomes for these students. There is a significant unmet need for translation and general communication with many non-English speaking families connected to the School. In order to facilitate the communication challenges between the school and the non-English speaking students/parents the Immigrants Assistance Center, Inc. (IAC) in collaboration with Business Innovation Research Center (BIRC) is planning to partner with Middle Schools in the city of New Bedford and Fall River to develop "Multilingual Guidance as an Outreach Service to Southcoast Immigrant Children". This project seeks to recruit caring bi-lingual adult volunteers to assist with translation and volunteering time on a regular basis when school is in session. A Tri-lingual Volunteer Coordinator who speaks fluent Portuguese, Cape Verdean Creole and Spanish supervises delegates and provides all support to the volunteers; in addition, the Volunteer Coordinator provides interpretation when needed. This project will connect foreign speakers from the community and bilingual students from UMD to serve this initiative with the aim of building a sustainable volunteer-driven program that can be expanded to serve the other middle schools in the district. The IAC and Business Innovation Research Center (BIRC) believe that by establishing Multilingual guidance at Middle Schools not only is there better communication for non-English speakers, but there also is increased opportunity to improve familial engagement in the school, thus leading to better scholastic outcomes.


Benchmarking Southcoast and Pioneer Valley Creative Economies

UMASS Dartmouth - Dean Eileen Peacock, Dr. A. Gunasekaran, Dr. Evelyn Thrasher

UMASS Amherst - Dean Joel Martin and his team

 The primary aims of this project are to expand on the work of Florida (2002) and others (Borrup, 2006; Landry, NEFA, Americans for the Arts) for the SouthCoast and Pioneer Valley regions by conducting primary research into the role of UMass in fostering the creative economy.  This joint effort, led by UMass Dartmouth's Charlton College of Business and UMass Amherst's College of Humanities and Fine Arts, will be supported by the UMass Donahue Institute, UMass Arts Extension Service, UMass Dartmouth Business Innovation Research Center (BIRC), city and town leaders, business leaders, and university representatives. This project should provide CHFA and CCB with hard data that can then be used to help the colleges better tap into their regional alumni networks, enhance their contributions to the regions' cultural and innovative activities, and promote sustainable economic development.


Competitiveness of Small and Medium Size Enterprises in Southcoast Of Massachusetts

Small or medium sized enterprise (SME) is normally a small company which employs 50 to 500 people. Over the years the competition among the small or medium sized enterprises has radically increased and the survival of the SMEs is increasingly dependent on a number of factors including in embracing some of the characteristics of SMEs more strongly and applying some of the new technologies available. In this paper we have undertaken a review of the literature available on some of the characteristics of small or medium size enterprises and the new techniques and technologies they should adopt to be a competitive and successful enterprise. In addition, based on literature review we develop a framework to represent the factors that will determine the competitiveness of small or medium sized enterprises. This study uses a sample of 40 SMEs in south coast of Massachusetts to provide further insight into the key characteristics associated with competitiveness of SMEs influenced by advances in technology and globalization.

E-PROCUREMENT Adoption in the Southcoast Of Massachusetts: A Preliminary Investigation

E-Commerce plays a major role in the 21st century global market. There are several e-commerce models (B2B, B2C and B2A) which have been in applications. Out of which B2B has been very successful considering the fact that automation will be successful where standardized processed are employed like exchanging parts and components between companies along the supply chain. One of the B2B e-commerce elements is e-procurement focusing on trading of resources including materials. Analysts believe that enormous cost savings and effectiveness can be achieved through the utilization of e-procurement. Modern procurement is now focused on electronic based purchase procedures that rely on internet communication and Web based enhanced buying tools. Several studies have been reported in the literature regarding the adoption of e-procurement in different countries and industries. This paper focuses on the current status of e-procurement with companies in the Southcoast of Massachusetts. The main objective of this empirical research is to identify the factors that influence the successful adoption of e-procurement and also determine the perceived benefits and risks involved in its application, perceived critical success factors and perceived barriers regarding the adoption and implementation of e- procurement. A questionnaire based survey has been conducted to collect the data on the adoption of e-procurement in the south coast of Massachusetts. A conceptual model has been developed for the adoption of e-procurement and then validated with the help of the empirical analysis. Finally, a framework has been proposed for the successful adoption of e-procurement in the south coast of Massachusetts.

Performance Measures & Metrics for Supply Chain Management in Fortune 500 Companies

Performance measures and metrics are the basic managerial tools in any organization. Professor Robert Kaplan of Harvard Business School said, "No measure, No improvement". Now the question is whether the performance measures and metrics that have been in use in traditional manufacturing/service environments can be used for supply chain environment. Understanding the importance of suitable performance measures and metrics in supply chain environments, a theoretical framework has been developed to highlight the key performance measures and metrics, and then data have been collected from Fortune 500 companies using the structured questionnaire. The results of the data analysis and final performance measures and metrics framework for supply chain management will be published soon.