Spring 2011 Client Reception

The Center hosted its Spring Client Reception on May 10th, at Rachel’s Lakeside. The following clients attended the dinner to receive their customized marketing research studies:

Bristol Pacific Homes, City of Fall River, Company Store, Fall River Historical Society, Precix, Massachusetts Department of Agricultural Resources (Forestry), Massachusetts Department of Agricultural Resources (Commonwealth Quality Seal), Remodelers Outlet and UMass Dartmouth SMAST.

Approximately 2,500 interviews were conducted and approximately 1,750 hours were invested over a three month period! Each study conducted has been appraised by a commercial firm and has a market value of $15,000, making the total value of work done for the semester approximately $150,000.