ENL 642: Public Relations Techniq

This course offers students a comprehensive understanding of the purposes of public relations, its principles, and the techniques by which its goals are accomplished. The course covers the full range of public relations strategies used by individuals, agencies, corporations, and governments, including press releases, audio-visual presentations, public speaking, paid advertising, lobbying, fostering employee relations, and promoting citizen involvement.

Course information

3.00 credits
Section 01: Graduate Lecture

Location: Liberal Arts 202

Class: #11861

Wed, Sep 4, 2019 - Mon, Dec 9, 2019


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