MIS 480: Customer Relationship Mgmt

Prerequisite: MIS 315; corequisite: MKT 311

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 

2022 Fall
Class#SctTypeSeatsUnits
11728 01 Lecture 30 3.00
Days Start End Location
MON TUE WED THU FRI SAT 11:00 AM EST 12:15 PM EST CCB-341
Instructor: Yuzhu Li Class status:
Prerequisite: MIS 315; corequisite: MKT 311
Enrollment Section
Class instruction mode: In Person
2022 Fall
Class#SctTypeSeatsUnits
11728 01 Lecture 30 3.00
Days Start End Location
MON TUE WED THU FRI SAT 11:00 AM EST 12:15 PM EST CCB-247
Instructor: Yuzhu Li Class status:
Prerequisite: MIS 315; corequisite: MKT 311
Enrollment Section
Class instruction mode: In Person