MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 
Location: CCB-340
Class: #7724

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 
Location: CCB-240
Class: #10383

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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