MKT 421: Advertising
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
Registration starts
Course information
3.00 credits
Section 01:
Undergraduate Lecture
Instructor(s):
Location: CCB-240
Class: #10383
Tue, Jan 21, 2020
- Wed, Apr 29, 2020
Status: O
