MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Course information

3.00 credits
Section 01: Undergraduate Lecture

Location: Synchronous Online

Class: #7079

Tue, Jan 19, 2021 - Wed, Apr 28, 2021


Course search