MKT 421: Advertising
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
Registration starts
Course information
3.00 credits
Section 01:
Undergraduate Lecture
Instructor(s):
Location: CCB-340
Class: #7724
Wed, Sep 4, 2019
- Mon, Dec 9, 2019
Status: O
