MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

2021 Fall
Class#SctTypeSeatsUnits
12068 01 Lecture 35 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 2:00 PM EST 3:15 PM EST
Instructor: José Domingo Mora Class status:
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Enrollment Section
Class instruction mode: In Person

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