MKT 431: Consumer Behavior
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Registration starts
Course information
3.00 credits
Section 01:
Undergraduate Lecture
Instructor(s):
Location: CCB-247
Class: #10384
Tue, Jan 21, 2020
- Wed, Apr 29, 2020
Status: O
Registration starts
Course information
3.00 credits
Section 01:
Undergraduate Lecture
Instructor(s):
Class: #11667
Wed, Sep 2, 2020
- Tue, Dec 8, 2020
Status: O
