MKT 431: Consumer Behavior

Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only

A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: Science & Engr 114

Class: #7720

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 02: Undergraduate Lecture
Instructor(s): 

Class: #10428

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Class: #10384

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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