MKT 431: Consumer Behavior

Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only

A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.

2021 Spring
Class#SctTypeSeatsUnits
7080 01 Lecture 35 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 1:00 PM EST 1:50 PM EST Synchronous Online
Instructor: Anoosha Izadi Class status:
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
Enrollment Section
Class instruction mode: On-Line
2021 Fall
Class#SctTypeSeatsUnits
12069 01 Lecture 35 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 9:00 AM EST 9:50 AM EST
Instructor: Anoosha Izadi Class status:
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
Enrollment Section
Class instruction mode: In Person

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