MKT 441: Marketing Management

Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only

General Education requirement: 5A - Capstone Study

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

2021 Fall
Class#SctTypeSeatsUnits
12070 01 Lecture 45 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 12:30 PM EST 1:45 PM EST
Instructor: Steven White Class status:
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
Enrollment Section
Class instruction mode: In Person

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