MKT 441: Marketing Management

Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: CCB-240

Class: #7721

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: CCB-240

Class: #10385

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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