MKT 442: Marketing Research

Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor

An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.

2021 Spring
Class#SctTypeSeatsUnits
14199 01 Lecture 30 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 11:00 AM EST 12:15 PM EST Synchronous Online
Instructor: Peter Karlson Class status:
Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor
Enrollment Section
Class instruction mode: On-Line
2021 Fall
Class#SctTypeSeatsUnits
12071 01 Lecture 40 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 11:00 AM EST 12:15 PM EST
Instructor: Peter Karlson Class status:
Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor
Enrollment Section
Class instruction mode: In Person

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