MKT 650: Marketing Strategy

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

2021 Fall
Class#SctTypeSeatsUnits
12074 01 Lecture 35 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 3:30 PM EST 4:45 PM EST
Instructor: José Domingo Mora Class status:
Enrollment Section
Class instruction mode: In Person

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