MKT 650: Marketing Strategy
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
|MON TUE WED THU FRI SAT||3:30 PM EST||4:45 PM EST|
|Instructor: José Domingo Mora||Class status: O|
|Class instruction mode: In Person|