MKT 650: Marketing Strategy

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Course information

3.00 credits
Section 01: Graduate Lecture

Location: Synchronous Online

Class: #7096

Tue, Jan 19, 2021 - Wed, Apr 28, 2021


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