MKT 650: Marketing Strategy

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Course information

3.00 credits
Section 01: Graduate Lecture
Instructor(s): 

Location: CCB-340

Class: #7723

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 01: Graduate Lecture
Instructor(s): 

Class: #10401

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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