MKT 671: Marketing Research

Successful marketing by collecting, analyzing and interpreting information. This course offers an understanding of the different marketing information needs of the organization. The conception, planning and performance of marketing research projects are discussed as an objective basis for marketing strategies. Topics include definition of research objectives, data sources, research design, interpretation of data and evaluation of research proposals and results. The course focuses on applying marketing research concepts to solving real-world problems through written and video cases, applied research exercises and experiential research development projects.

Course information

3.00 credits
Section 02: Graduate Lecture
Instructor(s): 

Location: Science & Engr 210

Class: #12742

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 02: Graduate Lecture
Instructor(s): 

Location: CCB-341

Class: #12742

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 02: Graduate Lecture
Instructor(s): 

Location: Science & Engr 210

Class: #12742

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 02: Graduate Lecture
Instructor(s): 

Location: CCB-341

Class: #12742

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

Topic: Marketing Research

3.00 credits
Section 01: Graduate Lecture
Instructor(s): 

Location: CCB-115

Class: #12741

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 01: Graduate Lecture
Instructor(s): 

Location: CCB-341

Class: #12741

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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