Miranda Potvin is a graphic designer who is originally from Windham, Maine. Through the use typography, imagery and hierarchy, she seeks to create sophisticated designs that communicate information as well as visually stimulate the viewer. Always keeping her audience in mind, Miranda creates very detailed concepts to allow others to connect with design on a personal level. This connection ensures a better understanding of the message being portrayed as well as having a lasting impression.
When most people think of hip hop or rap music, the songs that come to mind are those filled with profanity, drug use, and derogatory views of women. My work seeks to explore the idea of inspiring young women to redefine the content of rap music to focus on social justice. This style of rap/hip hop music is called socially conscious hip hop. Artists like J. Cole, Kendrick Lamar, Lauryn Hill, and Macklemore are trying to change the focus of rap music to instill change in the world.
Using bright colors, imagery of the target audience, and digital animations, my design strives to encourage the concepts of confidence, community, and empowerment while inspiring adolescent girls to set goals to attain these qualities in themselves. The aim of FEM (Female Empowered Music) is to grow the self-esteem of young women through sparking a passion for music, introducing them to the technical skills in the music industry, and motivating them to use music as a tool for social change.
- Fem Cover Proposal Book Cover, 2020, cover design for the FEM proposal book
- FEM Proposal Book Spread 1, 2020, one of the spreads in the FEM proposal book
- FEM Proposal Book Spread 2, 2020, one of the spreads in the FEM proposal book
- FEM Proposal Book Spread 3, 2020, one of the spreads in the FEM proposal book
- FEM Proposal Book Spread 4, 2020, one of the spreads in the FEM proposal book
- FEM Homepage, 2020, two screen views of the FEM website homepage
- FEM Music Page, 2020, two screen views of the FEM music page on the FEM website
- FEM Instagram Page, 2020, mobile view of the FEM Instagram page, 900 x 1200
- FEM YouTube & Facebook Pages, 2020, two screen views of the FEM YouTube and Facebook pages