My name is Rivka Lipschitz and I am a graduating senior of Graphic Design at the University of MA, Dartmouth.
I have designed a brand and website for my father's Safrus business, which is a form of holy Jewish calligraphy. The idea was to take the ancient and make it modern. The brand is inspired by his artwork, by the city where my father mastered the skill, and by my fathers' personality. The website is live and functioning as a space for potential customers to not only find available products and services, but to learn about the art of Safrus, and about my father's specific and unique style of writing.
Within Safrus, a big piece of the work is following the strict and ancient guidelines followed by the Jewish people for centuries. My father's competition have not put themselves forward in the digital world, and therefore I am excited to have launched the easy-to-use resource for clients who could be found all over the world.
The full live website can be found at: www.davidlipschitz.com