Nora Barnes, PhD


Center for Marketing Research




Charlton College of Business 301


1979University of ConnecticutPhD
1973University of Rhode IslandMA
1972Rhode Island CollegeBA

Dr. Nora Ganim Barnes earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth.

She has been selected by her peers at the University of Massachusetts Dartmouth to be the recipient of the prestigious Leo Sullivan Excellence in Teaching Award (1993) and by her undergraduate college as the recipient of their Distinguished Alumni Award (1996). She was recognized by the faculty as Scholar of the Year at the University of Massachusetts Dartmouth in 1999, becoming the first member of the faculty to receive both the Teacher of the Year and Scholar of the Year Awards in the history of the school. In the same year, and again in 2004 she received the Charlton College of Business Outstanding Teacher Award. In 2001, she was selected to receive the University of Massachusetts President's Community Service Award.

During the college's original application for AACSB accreditation, she was voted Vice-Chair of the faculty for the College of Business. Dr. Barnes was inducted into the Gold Key Honor Society in 2002 and nominated both for Provost and for the Chancellor's Outstanding Woman Award in 2003.

Dr. Barnes has worked as an expert witness and consultant for national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament, Scotts Lawn Care Co, Distilled Spirits Council of the US, WJAR Channel 10, The Providence Journal and others. She also works closely with businesses in the Southern New England area providing marketing research assistance to small businesses and agricultural groups including the cranberry and cultured shellfish industries.

As Director of the Center for Marketing Research, she has provided services in brand and product development, research, promotion, and commercial television production to hundreds of clients. The Center serves as the primary link between the University and businesses in the region. Prominent members of the business community sit on the Center's Advisory Board and interact with students through the projects conducted under Dr. Barnes' supervision.

Dr. Barnes has published over 125 articles in academic and professional journals and proceedings, and has contributed chapters to books. In addition, she has supervised the writing of approximately 200 business monographs. She is a frequent presenter, session chair and track chair at academic conferences and sits on the review boards of the Health Marketing Quarterly, the Journal of Professional Services Marketing, and the Journal of Marketing Management.

Dr. Barnes has been awarded over $200,000 research grants from a range of sources including the International Council of Shopping Centers Educational foundation, Massachusetts Cranberry Research Committee, and the SouthEastern Massachusetts Aquaculture Center.

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