MIS 480: Customer Relationship Mgmt

Prerequisite: MIS 315; corequisite: MKT 311

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #2872

2nd 5 Week Summer Session
Jul 13, 2021 - Aug 11, 2021
Instructor(s): 

Cost: 
$
Status: 

MON TUE WED THU FRI SAT
Location: Online
MONNTUESNWEDNTHURSNFRINSATN

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