MIS 480: Customer Relationship Mgmt

Prerequisite: MIS 315; corequisite: MKT 311

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Instructor(s): 

Location: Online

Class: #3249

2nd 5 Week Session - Summer
Jul 14, 2020 - Aug 12, 2020

Cost: $
Status: 
MONNTUESNWEDNTHURSNFRINSATN

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Instructor(s): 

Location: Online

Class: #14350

14 Week Session - Fall
Sep 2, 2020 - Dec 15, 2020

Cost: $
Status: 
MONNTUESNWEDNTHURSNFRINSATN

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