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UMass Dartmouth's social media guide provides support and guidance for UMassD departments and organizations as they manage their social media channels and online activity.

Because they will reflect on the university, your social media accounts and posts should be:

  • professional, positive & neutral
  • consistent with UMassD branding
  • grammatically correct, with no typos or misspellings
  • active and up-to-date

University social media goals

With social media, we have the ability to reach our many audiences—prospective and current students, alumni, faculty and staff, and the community.

We want to not only raise awareness of UMassD, but also tell our story. The UMassD community has inspiring stories to tell, from our students' internship placements to our faculty's research to our alumni's success stories.


We do more than just tell our story; we make our audience part of the conversation. By following comments and hashtags, we learn what our audience has to say. We create engagement by liking, replying, and sharing, which encourages them to continue contributing to the conversation.


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