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These best practices will help you create effective social media posts. 


Engaging with your audience is an important part of social media:

  • Respond to and like comments/replies
  • Be active, posting consistently
  • Tag relevant, active accounts
  • Write different posts for each of your platforms


All posts should have a relevant, engaging picture or video clip.

Each platform has its own standards for image sizes. Optimize your images for the platform you use.

Sprout Social: Guide to social media image sizes

Handling inappropriate posts

Everyone has the right to share his/her opinions, whether positive or negative. However, if you see a post that involves the promotion of violence or is discriminatory, harassing, defamatory, or obscene:

  • Do not respond to the post.
  • Print and save a copy of the post for your records.  
  • Date when it was originally posted and who posted it.
  • Notify your immediate supervisor.

When a Twitter handle is the beginning of a tweet, the tweet is hidden under ‘Tweets & replies’ on your profile. Because Twitter thinks it’s part of a conversation, the tweet will only be pushed to users who follow both your account and the account you’re mentioning.

Either incorporate the handle later in the tweet or put a period before the handle.

Example: .@UMassLaw students have contributed more than 100,000 hours of community service, valued at nearly $3 million.

Aim for 1-2 native retweets per day.

Avoid using more than 3 mentions or hashtags in a single post. Twitter's algorithm would likely mark you as spam otherwise, and your post would become less visible.

Users like to scan posts quickly. The ideal length of a Facebook post is only 40-80 characters.

Include any relevant mentions, as long as the account is active and the names of the mentioned accounts aren’t so long as to be cumbersome.

Delete the text URL from your post if displaying the link preview.

Include a relevant photo or video in each post, unless the link preview already pulls an image in.

Choose visually engaging photos or short video clips to show a unique perspective of the campus, including behind-the-scenes photos.

When repurposing students' photos, use #corsaircapture.

If you're using somone else's images, give credit to the photographer or account.

More information


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