Resources

Visual aids

Review UMassD's Brand Guide with special attention starting at page 37 - Visual Language. Aligning social media updates to our brand is critical to our story telling goals.

Canva: A free web-based tool. You can also download our Canva Guide.
Canto: UMassD's Digital Asset Management system aka campus photos for your use! Students and staff members use your UMassD SSO credentials to login.
Linktree - Free tool to aggregate links for your Instagram bio (since you're only allowed to have one link on your page). For example, check out @umassd_students link in their bio.
- Pro Tip: Your account name for this tool should be the same as your Instagram name.

Use of University Logo for Social Media

Download and use the original artwork as provided; never re-create, separate, distort, or reposition the elements. When using the logo on a dark background, please use the reversed version of the logo.

Marketing support

Access templates, presentation tools and submit marketing job requests.

Self-service Submit a request User guides Publicizing Events

Marketing support

Access templates, presentation tools and submit marketing job requests.

Self-service Submit a request User guides Publicizing Events

Contact

Marketing staff

University Marketing

universitymarketing@umassd.edu

Latest from University Marketing

Stories that Celebrate

Throughout the 2022-23 Academic Year, the Communications team put a strong focus on telling the story of UMassD from those who can share it best – our students. From following students studying abroad and highlighting local internship success to covering students stepping out of the classroom to make an impact in their community (and doing … Continue reading Stories that Celebrate →

umassd.edu redesign

University Marketing launched a redesign of the umassd.edu website. Features: improved way-finding: incorporate dropdown navigation when child sections present in left navigation menu widen the site, incorporating gutters and grays for improved display on larger screens increasing size and readability of imagery and right column items like RFI forms, buttons condense user controls in order … Continue reading umassd.edu redesign →

Academics Landing Page Redesign

University Marketing has launched a redesign of the Academics landing page. https://www.umassd.edu/academics/

Academic Calendar Redesign

University Marketing partnered with Online & Continuing Education and the Registrar’s Office to integrate their Academic Calendars into a single user experience. https://www.umassd.edu/academiccalendar/ Features a single, consistent user-experience semesters and sessions compiled leveraging the university events calendar to maintain their dates the ability to display the data across umassd.edu

Online & Continuing Education homepage redesign

University Marketing launches redesign of of Online & Continuing Education homepage: https://www.umassd.edu/online/ Features Prominent, embedded inquiry form to more easily capture inquiries more efficiently Program finder to allow users to browse online program offerings in fewer clicks Feeding in information session events from CRM directly onto home to allow for faster browsing of what’s available … Continue reading Online & Continuing Education homepage redesign →

Conferencing & Events redesign

University Marketing partnered with the Conferencing & Events Office to redesign their website. https://www.umassd.edu/conferencing/ Features showcasing photos of their events breaking out offerings based on audience developing an FAQ to better assist users

Marketing redesign

In an effort to better serve the UMassD campus community, University Marketing has launched a redesign of their website. https://www.umassd.edu/marketing/ Features improved visual interface reorganization of our guides and self service offerings Looking ahead University Marketing will continue to evaluate and roll-out improvements based on your feedback. Some items we are actively working on or … Continue reading Marketing redesign →

Last modified: Tue, Apr 5, 2022, 07:05 by Melissa Kinney