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Services and Clients

CMR provides high quality, affordable marketing assistance utilizing Center staff, faculty, students, and expert practitioners. The Center offers focus groups, market analysis, customer satisfaction studies, feasibility studies, new product development, branding, promotion/packaging and customized projects and interdisciplinary studies. The Center also has state-of-the-art online survey capability.

To hire the center or inquire about a project, please contact Nora Barnes by e-mail or at 508-999-8756.

More information

Download our Brochure

The brochure is a quick and informative way to learn about the Center.

Download the Center for Marketing Research Brochure (PDF)

Download a Project Application Form

All projects are semester based running either from September to December or January to May. Applications are  typically reviewed up to 8 weeks prior to the beginning of the semester. Typically 7-8 projects are accepted per semester. Fees are based on the scope of the research requested. The information below will help us assess your needs and provide you with a quote. Please save and submit to Dr. Nora Ganim Barnes.

Download the Project Application Form (PDF)

Annual Report

For a copy of our annual report, please contact Associate Director Shannen Pavao.

Client testimonials

“I was on the UMassD website the other day and came across your profile, which prompted me to reach out to you. I can definitely say that the graduate assistantship that I completed under you was invaluable to starting and growing my career (almost 10 years ago now, how is that even possible?). I started as a low-level marketing person with the company I work for, and now run marketing and sales. I am not sure that I would have gotten the initial opportunity without you.”

--Joshua Silvia, UMass Alum

“I worked as a graduate assistant at the Center for Marketing Research (through which I received this scholarship). I believe my experiences there will be just as beneficial as my academic works. In fact, it is because of my time at the CMR that I hope to go into marketing and market research once I finish classes in December. The scholarship that I was I was granted has assisted me in paying for my time at UMass Dartmouth, and because of that will continue to pay dividends far down the road.”

--Glenn L. Holmes, UMass Alum

“Just a quick note to thank you for your excellent work on the survey of wholesale shellfish dealers in Massachusetts. I wanted to share our most recent SEMAC Tidings publication in which we featured your marketing study on the cover. Your report will become a valuable reference for us and the aquaculture industry at large. We’ve already had several requests for information germane to the report. We also plan to post the study on our website to help reach an even broader audience looking for this information.”

--Diane Murphy, Cape Cod Cooperative Extension & Woods Hole Sea Grant

“We are extremely grateful to you and your students for the time and effort spent conducting the marketing study for Arnie’s Cupboard during the fall 2017 semester. Your students did a wonderful of conducting the survey and analyzing the data. They presented us with a professional report that has provided us with the information needed allowing us to better plan and provide for students experiencing food insecurity on our campus… We are very fortunate that you and your students agreed to conduct this study for us. A great deal of the future success of Arnie’s Cupboard (as well as the name) is a direct result of the work that was done by your team as we initiated this service on the campus. It was also a joy to sit and meet with the students as they explained the study results to us. It was wonderful to see and hear the enthusiasm of your students for the work they conducted on behalf of Arnie’s Cupboard. They are a credit to the university and to your department.”

--Shelly Metivier Scott, Frank R. Lucca, Maurice J. Cyr, Arnie’s Cupboard

“Thank you so much for putting on an incredible shellfish show! We’ve heard nothing but positive feedback, from the swag bags to the roll-out both the attendees and growers had a fabulous time, and, more importantly, connections were made between chefs and the growers. Everyone is asking about the next show!”-- Rebecca Yavner-Westgate, Buy Fresh Buy Local Cape Cod
“Nora, I just wanted to pass along that I was very impressed with the work of Kylie Maloney and Allison Kane. They were very well prepared to present the results of the fan attendance study. We had an engaging and thought-provoking conversation that revealed to me that the duo will be amazing in their future endeavors. They are both so poised, articulate, and confident. They knew the material inside and out, and challenged us as we worked through the findings, and began our discussions on how to move forward. I sincerely appreciate their insight, and hard work on the project. They deserve much credit and praise. We should all be very proud of their abilities and achievement at UMassD.”

--Amanda J. Van Voorhis, Director of Athletics, UMass Dartmouth

“I was once again privileged to be a part of the fall Center for Marketing Research client dinner and received feedback on another well-done study. Like with my past 15 studies (at Precix and Moby Dick Brewing Company) the methodology, information, layout, and conclusions were all first-rate. The work appeared to be coming from a large professional firm (with professional prices) vs. that of a group of “kids” in a senior-level class. My team produced world-class results, presented their findings at the table well, and looked and acted very professionally during the study and the event. I would say to anyone looking for marketing research you need not look further than the Center for Marketing Research at the Charlton College of Business at UMass Dartmouth.”

--David Slutz, Managing Director, Potentia Holdings, LLC

“Quality marketing research makes all the difference in producing success. The work of the University of Massachusetts Dartmouth Center for Marketing Research (CMR) has helped us shape our public policy priorities while focusing our resources on what really matters. The Center is an asset to the University and contributes a significant amount to the economic strength of the businesses and organizations that tap into this wonderful resource. I recommend the CMR to any business that wants quality marketing research produced with skill and efficiency. In any market, both the return on investment (ROI) and cost/benefit analysis of this research is sure to produce positive results.”

--Christopher Cooney, President and CEO, Metro South Chamber of Commerce  

“The UMASS Center for Marketing Research has provided an unmatched value for Sperian Protection's safety products research efforts. We are currently on our fourth study with the Center covering diverse issues such as brand awareness, product preferences and purchase criteria across a broad group of sectors. Students gain real life, research experience and we have gained invaluable customer insights that have driven a number of our commercial strategies. The professionalism, energy and passion that the students bring to their projects is impressive. Any organization that is looking to better understand their markets and users cannot beat the research value that this Center provides. We will continue to utilize them in the future.”

--John Montigny, VP of Marketing, Sperian Protection

“Eagle Stainless Tube & Fabrication, Inc. is pleased for the customer satisfaction survey that you and your team members, at the University of Massachusetts, provided to us. It was comprehensive and enlightening. It helps us to adjust our marketing strategies in a way that is more effective to our customers, our potential customers and us. The in depth study was as professional and all-inclusive as any of our previous studies, that have been done for us in the past by private companies.”

--Robert J. Bubencik Sr., President and CEO, Eagle Stainless Tube & Fabrication

“We were very impressed with the students assigned to our project. The students were very professional in their interactions with our staff as well as parents at each child care site. They were responsive in their communication with their YMCA Southcoast contact and had excellent communication skills. The survey results were presented in a very professional, organized document. Overall, an A+ in my humble opinion.”

--Gary Schuyler, President and CEO, YMCA Southcoast

“This was our seventh year of having studies done by UMass Dartmouth. Once again the quality was first rate- I would rate the quality here higher than some done by professional organizations charging tens of thousands of dollars. Also, I believe the students can and do get better and more answers as compared to the professionals-the folks that they interview want to work and help them (i.e college kids)...these same folks would not think twice about hanging up on a company doing similar survey work. The output from the survey was presented in a clean, concise layout and the team presented themselves and their work in a professional manner. Like with previous studies the work done here will be used to make internal process changes and in high level business planning.”

--David N. Slutz, President and CEO, Precix

“We our proud to say that we made a decision to look into the University of Massachusetts Dartmouth. We can’t say enough about this program and the efforts made to accomplish the mission given to these fine students. After three months of diligent efforts, numerous telephone calls and tireless hours the students put together the final result of their survey. The package we received was professionally done with all our questions answered through a thorough investigation. Through the cross tabs, graphs and summaries the report was not only interesting but informative.”

--Robert W. Lima, Manage, R.P. Valois & Companies

“The students did an excellent job of analyzing the information and produced a superb report that has provided a rich source of information that we have been using to plan new wellness resources in conjunction with the Department of Public Health and the American Heart Association. I cannot say enough about the professional caliber of the students and their work. I consider them professionals at every level. Without the Center for Marketing Research we would have never been able to do this project.”

--David S. Weed, Psy.D., Coordinator, Healthy City Fall River

“During the past year, I had the opportunity to work directly with the Center in the development and administration of a community marketing survey. The purpose of this survey was to ascertain the views of both parents and non-parents who reside in our community and to use this data in making improvements to our overall communications/marketing efforts. I am pleased to report that as a result of this survey, we have gained a great deal of information and useful data. I would encourage others to take advantage of the Center. I think that you, as we, will find their work to be professionally well written, concise, and useful.”

--Steve Russell, Ed.D., Superintendent, Dartmouth Public Schools

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