MIS 375: IT for Small Business

Prerequisite: MIS 315

A comprehensive introduction to digital entrepreneurship by examining how digital technologies and artificial intelligence reshape business creation, innovation, and strategy. Students explore digital business models, entrepreneurial mindsets, digital marketing, social media, IoT, blockchain, fintech, manufacturing, and AI-enabled business opportunities. Emphasis is placed on using AI-supported tools for opportunity recognition, market research, customer discovery, business model development, content creation, prototyping, decision support, and venture planning. Through cases, quizzes, exams, AI-supported activities, and a digital business plan proposal, students develop strategies for identifying and pursuing opportunities in a digital and AI-enabled economy.