Marketing Online
BS

Program introduction and alerts

Transfer your credits or earn your degree completely online

Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making. 

Learn how to:

• identify potential markets
• develop marketing and pricing strategies
• estimate the demand for products and services
• integrate e-commerce and social media into marketing strategies
• conduct primary and secondary marketing research
• lead marketing communications and sales presentations
• perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.