Marketing Online
BS

Transfer your credits or earn your degree completely online

Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

identify potential markets
develop marketing and pricing strategies
estimate the demand for products and services
integrate e-commerce and social media into marketing strategies
conduct primary and secondary marketing research
lead marketing communications and sales presentations
perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.

Learn more

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Contact

Online & Continuing Education

Foster Administration, 001
285 Old Westport Road
Dartmouth, MA 02747-2300

508-999.9202
508-910.9060
online@admissions.umassd.edu

UMassD is a Military Friendly School, with leading practices in the recruitment and retention of students with military experience. Learn more

Charlton offers you the distinction of an AACSB-accredited school and the value of a highly regarded public university.

Curriculum

UMass Dartmouth marketing students must complete 120 credits to graduate.

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

evaluate an organization's objectives
analyze internal and external environments
create effective marketing strategies and tactics

Sample Course Offerings

Examples of courses offered in marketing include (course offerings subject to change):

Business-To-Business Marketing
Product Strategy
Consumer Behavior
Integrated Marketing Communication
Marketing Intelligence and Information Technology
Social Media Marketing

Career Opportunities

Graduates have a solid foundation for pursuing a variety of careers or advanced degrees in fields including:

Sales
Management
Marketing Specialist
Public Relations
Business Intelligence Analyst

UMass Dartmouth advanced degrees

MBA
MPP
Professional Writing

Best Colleges US News Business Programs 2024

UMass Dartmouth: Best Colleges for Business Programs - US News

UMassD advantages

Customize your education and receive the help and guidance to finish as planned:

AACSB-accredited Charlton College of Business education
UMassD online bachelor’s degree program ranked #7 in the nation by College Choice for most affordable online colleges
Value and affordability of a UMass education
Generous transfer policy
One-on-one personal advising from enrollment through graduation
Free online and in-person tutoring and writing center

Rankings

#13 Best Online Bachelor's in Marketing - Academic Influence stat-145a Sep, 2022 Keywords: CCB, Distinction, Factsheet, Undergraduate,

UMassD's undergraduate experiences

Honors College: take advanced courses, pursue research, and be part of a community of scholars
Study Abroad: earn academic credits and gain a global perspective on your field
Undergraduate Research: faculty work with students on cutting-edge research projects
University Studies: gain the benefit of a broad university education to enhance your knowledge and skills

Transferring to UMassD

Transfer your credits and complete your degree online. With our generous transfer policy, students with existing credits may transfer up to 75 credits from a regionally accredited institution.

Learning Style: Online

Online courses are taught by UMass Dartmouth faculty to provide high quality instruction and personal attention. Students have the flexibility to accommodate work and home responsibilities within the structure of defined assignment due dates. The majority of our online courses are taught asynchronously.