Marketing
BS

On-campus Online Undergraduate Major Minor

Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences both in the classroom and the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

identify potential markets
develop marketing and pricing strategies
estimate the demand for products and services
integrate e-commerce and social media into marketing strategies
conduct primary and secondary marketing research
lead marketing communications and sales presentations
perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Marketing major

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

evaluate an organization's objectives
analyze internal and external environments
create effective marketing strategies and tactics

For the BS in marketing, you'll complete a total of 120 credit hours, consisting of University Studies courses, business foundation courses, and accounting courses.

Marketing minor

The marketing minor is open to Charlton College of Business majors only.

Course descriptions, schedules and requirements

Student success

Jackie Sassin '27

As a marketing major, Charlton College of Business ambassador, University Marketing social media assistant, and Corsair Cheerleader, Jackie has cultivated a diverse skill set that equips her for a dynamic career in the ever-evolving marketing industry.

Internship placements

Avis Budget Group
Fastenal
Kraft Sports Group
NASA
Providence Bruins
RI Novelty
Sepaton
Your Sports Marketing Group

Career placements

EMC
Fidelity Investments
Google
Hasbro
Hewlett-Packard
Reebok

Charlton College of Business mean starting salary:
$60,004

NACE Data Collection of Class of 2023 Undergraduate Alumni

Best Colleges US News Business Programs 2024

UMass Dartmouth: Best Colleges for Business Programs - US News

Highest-Ranked Public Undergraduate Business Programs in Massachusetts - U.S. News & World Report

2nd

Gain hands-on work experience through Charlton's internship programs
Work directly with clients on a range of projects at our Center for Marketing Research
Consult with faculty and career advisors to identify where you want to go in your career—and how to get there
Put your knowledge into action with student organizations such as DECA

Benefit from advanced management and leadership education through Charlton's 30-credit MBA program for business majors
Integrate advanced management study with a law school education through the joint MBA/JD program with UMass Law