Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences, in the classroom and in the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.
Learn how to:
- identify potential markets
- develop marketing and pricing strategies
- estimate the demand for products and services
- integrate e-commerce and social media into marketing strategies
- conduct primary and secondary marketing research
- lead marketing communications and sales presentations
- perform statistical analyses
Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.
Abigail Mangsen: NASA intern
Abigail '20 served as an agency communications intern at NASA’s Langley Research Center.
Internship placements
- Avis Budget Group
- Fastenal
- Kraft Sports Group
- NASA
- Providence Bruins
- RI Novelty
- Sepaton
- Your Sports Marketing Group
Career placements
- EMC
- Fidelity Investments
- Hasbro
- Hewlett-Packard
- Reebok
Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:
- evaluate an organization's objectives
- analyze internal and external environments
- create effective marketing strategies and tactics
For the BS in marketing, you'll complete total 120 credit hours, consisting of University Studies courses, business foundation courses and accounting courses.
Full-time undergraduate: face-to-face classes for traditional, undergraduate degree seekers.
- Gain hands-on work experience through Charlton's internship programs
- Work directly with clients on a range of projects at our Center for Marketing Research
- Consult with faculty and career advisors to identify where you want to go in your career—and how to get there
- Put your knowledge into action with student organizations such as DECA
UMassD's undergraduate experiences include:
- Honors Program: take advanced courses, pursue research, and be part of a community of scholars
- Undergraduate Research: faculty work with students on cutting-edge research projects
- University Studies: gain the benefit of a broad university education to enhance your knowledge and skills
Further your career options with an MBA or MBA/JD
- Benefit from advanced management and leadership education through Charlton's 30-credit MBA program for business majors
- Integrate advanced management study with a law school education through the joint MBA/JD program with UMass Law
Contact
Catherine Curran
Associate Professor
Management & Marketing
Charlton College of Business 324
508-999-8431
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Related academic programs
Charlton College of Business is proud to have earned the "gold standard" of business school recognition: accreditation by AACSB International.
