Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences, in the classroom and in the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

  • identify potential markets
  • develop marketing and pricing strategies
  • estimate the demand for products and services
  • integrate e-commerce and social media into marketing strategies
  • conduct primary and secondary marketing research
  • lead marketing communications and sales presentations
  • perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

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Study online

Transfer credits or earn your degree completely online.

 

Contact

Catherine Curran

Associate Professor
Management & Marketing
Charlton College of Business 324

508-999-8431
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UMassD Charlton College of Business is AACSB Accredited

Charlton College of Business is proud to have earned the "gold standard" of business school recognition: accreditation by AACSB International.