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Marketing BS

Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences both in the classroom and the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

  • identify potential markets
  • develop marketing and pricing strategies
  • estimate the demand for products and services
  • integrate e-commerce and social media into marketing strategies
  • conduct primary and secondary marketing research
  • lead marketing communications and sales presentations
  • perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

UMass Dartmouth: Best Colleges for Business Programs - US News

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

  • evaluate an organization's objectives
  • analyze internal and external environments
  • create effective marketing strategies and tactics

For the BS in marketing, you'll complete total 120 credit hours, consisting of University Studies courses, business foundation courses and accounting courses.

Full-time undergraduate: face-to-face classes for traditional, undergraduate degree seekers.

Abigail Mangsen
Abigail Mangsen: NASA intern

Abigail '20 served as an agency communications intern at NASA’s Langley Research Center.

Internship placements

  • Avis Budget Group
  • Fastenal
  • Kraft Sports Group
  • NASA
  • Providence Bruins
  • RI Novelty
  • Sepaton
  • Your Sports Marketing Group

Career placements

  • EMC
  • Fidelity Investments
  • Google
  • Hasbro
  • Hewlett-Packard
  • Reebok
  • Gain hands-on work experience through Charlton's internship programs
  • Work directly with clients on a range of projects at our Center for Marketing Research
  • Consult with faculty and career advisors to identify where you want to go in your career—and how to get there
  • Put your knowledge into action with student organizations such as DECA
  • Honors College: take advanced courses, pursue research, and be part of a community of scholars
  • Study Abroad: earn academic credits and gain a global perspective on your field
  • Undergraduate Research: faculty work with students on cutting-edge research projects
  • University Studies: gain the benefit of a broad university education to enhance your knowledge and skills
  • Benefit from advanced management and leadership education through Charlton's 30-credit MBA program for business majors
  • Integrate advanced management study with a law school education through the joint MBA/JD program with UMass Law

Study online

Transfer credits or earn your degree completely online.