CCB professor

Catherine Curran, PhD

Associate Professor

Management & Marketing




Charlton College of Business 324


2000New Mexico State UniversityPhD
1996New Mexico State UniversityMBA
1982Pennsylvania State UniversityBA

Research interests

  • Marketing to children
  • Privacy
  • Public policy
  • The application of market orientation to traditionally non-market based professions

Research activities

  • How becoming market driven has affected the traditional professions of law, medicine and education

Catharine Curran is Associate Professor in the Management and Marketing Department of the Charlton College of Business. She came to UMass Dartmouth from Creighton University in Omaha, Nebraska where she was an Assistant Professor of Marketing. Prior to Creighton University she was a Senior Lecturer at The University of Texas at San Antonio.

Dr. Curran has published in journals such as The Journal of Advertising, The Journal of Consumer Marketing, The Journal of Business Ethics, and Marketing Education Review.

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