Catharine Curran, PhD
Associate Professor
Management & Marketing
Contact
508-999-8431
508-999-8646
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Charlton College of Business 324
Education
| 2000 | New Mexico State University | PhD |
| 1996 | New Mexico State University | MBA |
| 1982 | Pennsylvania State University | BA |
Teaching
Programs
Teaching
Courses
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Teaching
Online and Continuing Education Courses
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
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A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
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Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.
Research
Research Activities
- How becoming market driven has affected the traditional professions of law, medicine and education
Research
Research Interests
- Marketing to children
- Privacy
- Public policy
- The application of market orientation to traditionally non-market based professions
Catharine Curran is Associate Professor in the Management and Marketing Department of the Charlton College of Business. She came to UMass Dartmouth from Creighton University in Omaha, Nebraska where she was an Assistant Professor of Marketing. Prior to Creighton University she was a Senior Lecturer at The University of Texas at San Antonio.
Dr. Curran has published in journals such as The Journal of Advertising, The Journal of Consumer Marketing, The Journal of Business Ethics, and Marketing Education Review.
