Catharine Curran, PhD
Associate Professor
Management & Marketing
Contact
508-999-8431
508-999-8646
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Charlton College of Business 324
Education
| 2000 | New Mexico State University | PhD |
| 1996 | New Mexico State University | MBA |
| 1982 | Pennsylvania State University | BA |
Teaching
Programs
Teaching
Courses
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Teaching
Online and Continuing Education Courses
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
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A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
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Skills needed to operate or work in international businesses. The course will familiarize students with recent developments in the international marketplace, acquaint them with how international business is conducted in a changing world economy, and examine the differing cultural, economic, financial, legal, political and social environments found in the international marketplace. Topics addressed include the nature and scope of international business, the framework for international transactions, the nation-state and international business, assessing national environments and managing the multinational enterprise.
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Research
Research Activities
- How becoming market driven has affected the traditional professions of law, medicine and education
Research
Research Interests
- Marketing to children
- Privacy
- Public policy
- The application of market orientation to traditionally non-market based professions
Catharine Curran is Associate Professor in the Management and Marketing Department of the Charlton College of Business. She came to UMass Dartmouth from Creighton University in Omaha, Nebraska where she was an Assistant Professor of Marketing. Prior to Creighton University she was a Senior Lecturer at The University of Texas at San Antonio.
Dr. Curran has published in journals such as The Journal of Advertising, The Journal of Consumer Marketing, The Journal of Business Ethics, and Marketing Education Review.