CCB professor

Catharine Curran, PhD

Associate Professor

Management & Marketing




Charlton College of Business 324


2000New Mexico State UniversityPhD
1996New Mexico State UniversityMBA
1982Pennsylvania State UniversityBA





Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

An examination and appraisal of contemporary thought on the extent to which marketing activities influence the ethical and social values of society.


Research Activities

  • How becoming market driven has affected the traditional professions of law, medicine and education


Research Interests

  • Marketing to children
  • Privacy
  • Public policy
  • The application of market orientation to traditionally non-market based professions

Catharine Curran is Associate Professor in the Management and Marketing Department of the Charlton College of Business. She came to UMass Dartmouth from Creighton University in Omaha, Nebraska where she was an Assistant Professor of Marketing. Prior to Creighton University she was a Senior Lecturer at The University of Texas at San Antonio.

Dr. Curran has published in journals such as The Journal of Advertising, The Journal of Consumer Marketing, The Journal of Business Ethics, and Marketing Education Review.

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