MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Instructor(s): 

Location: Online

Class: #3296

7 Week Session - Summer
Jun 15, 2020 - Jul 30, 2020

Cost: $
Status: 
MONNTUESNWEDNTHURSNFRINSATN

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Location: Online

Class: #14655

14 Week Session - Fall
Sep 2, 2020 - Dec 15, 2020

Cost: $
Status: 
MONNTUESNWEDNTHURSNFRINSATN

Course search