MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #13136

14 Week Session - Fall 2021
Sep 1, 2021 - Dec 14, 2021
Cost: 
$
Status: 

MON TUE WED THU FRI SAT
Location: Online
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