MKT 331: Integrated Marketing Communica
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.
Class #3161 Course information
3.00 credits
Section 7101:
OnLine
Undergraduate Lecture
Class: #3161
Summer 2025 First 5-Wk Session
Jun 9, 2025
- Jul 11, 2025
Instructor(s): Curran-Kelly, Catharine M
Cost: $1308.00
Status: O
MON TUE WED THU FRI SAT
Location: Online
Location: Online
| MONN | TUESN | WEDN | THURSN | FRIN | SATN |
Class #13926 Course information
3.00 credits
Section 7101:
OnLine
Undergraduate Lecture
Class: #13926
Fall 2025 Second 7-Week Session
Oct 27, 2025
- Dec 17, 2025
Instructor(s): Curran-Kelly, Catharine M
Cost: $-1.00
Status: O
MON TUE WED THU FRI SAT
Location: Online
Location: Online
| MONN | TUESN | WEDN | THURSN | FRIN | SATN |