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faculty
Jennifer Dekkers
Assistant Teaching Professor
Management & Marketing
Contact
508-999-8511
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Charlton College of Business 303
Teaching
Courses
An application of management and marketing concepts to career planning and job hunting. Student assignments will build up a career portfolio that includes completed self-assessments, networking and informational interviews, lead generation, practice interviews, job fair preparation, company research, resumes, and cover letters. Recommended for those seeking an internship or job in the following semester.
An application of management and marketing concepts to career planning and job hunting. Student assignments will build up a career portfolio that includes completed self-assessments, networking and informational interviews, lead generation, practice interviews, job fair preparation, company research, resumes, and cover letters. Recommended for those seeking an internship or job in the following semester.
Work experience at a specialized level supervised for graded academic credit by a faculty member in the student's major field. Terms and hours to be arranged. Students must register in advance to receive credit for an internship in the Business College. Deadline for registration and approval for internship contracts is the end of the add/drop period; no late contracts or registrations will be accepted. For specific procedures and regulations, see section of catalogue on Other Learning Experiences.
Work experience at an elective level supervised for academic credit by a faculty member in an appropriate academic field. Conditions and hours to be arranged. Graded CR/NC. For specific procedures and regulations, see section of catalogue on Other Learning Experiences.
An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.
This course examines business-to-business marketing strategies used to create value, strengthen customer relationships, and support organizational goals. Students analyze current business markets and develop strategies in response to market opportunities, competitive dynamics, and changing buyer needs. Topics include organizational buying behavior, multi-stakeholder decision-making, high-value account targeting, key account management, technological advancements, global interdependence, supply chain risk, and ethical and sustainable business practices.
An application of management and marketing concepts to career planning and job hunting. Student assignments will build up a career portfolio that includes completed self-assessments, networking and informational interviews, lead generation, practice interviews, job fair preparation, company research, resumes, and cover letters. Recommended for those seeking an internship or job in the following semester.
An application of management and marketing concepts to career planning and job hunting. Student assignments will build up a career portfolio that includes completed self-assessments, networking and informational interviews, lead generation, practice interviews, job fair preparation, company research, resumes, and cover letters. Recommended for those seeking an internship or job in the following semester.
Online and Continuing Education Courses
Work experience at a specialized level supervised for graded academic credit by a faculty member in the student's major field. Terms and hours to be arranged. Students must register in advance to receive credit for an internship in the Business College. Deadline for registration and approval for internship contracts is the end of the add/drop period; no late contracts or registrations will be accepted. For specific procedures and regulations, see section of catalogue on Other Learning Experiences.
Work experience at a specialized level supervised for graded academic credit by a faculty member in the student's major field. Terms and hours to be arranged. Students must register in advance to receive credit for an internship in the Business College. Deadline for registration and approval for internship contracts is the end of the add/drop period; no late contracts or registrations will be accepted. For specific procedures and regulations, see section of catalogue on Other Learning Experiences.
An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.