José Domingo Mora, PhD
Management & Marketing
Charlton College of Business 219
|2010||Simon Fraser University||Ph.D in Marketing|
|1995||University of Southern California||M.A. in Communication Management|
|1992||Universidad Central de Venezuela||B.S. Communication, B.S. Biology|
- Marketing strategy
- Marketing research
- Promotional strategy
- Principles of marketing
- Marketing communication
- Social context of exposure and consumption
- Social influence and group behavior
- Statistical modeling of consumer behavior
Mora, J. D. (2016).
Social Context and Advertising Effectiveness: A Dynamic Study
International Journal of Advertising, 35(2), 325-344.
Mora, J. D., Ho, J., & Krider, R. E. (2015).
Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
Journal of Advertising Research, 55(1), 22-36.
Mora, J. D. and Gonzalez, E. M. (2016).
Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico
Journal of Retailing and Consumer Services, 28, 228-239.