José Domingo Mora, PhD

Associate Professor

Management & Marketing

508-999-8955

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Charlton College of Business 219


Education

2010 Simon Fraser University Ph.D in Marketing
1995 University of Southern California M.A. in Communication Management
1992 Universidad Central de Venezuela B.S. Social Communication

Teaching

  • Marketing strategy
  • Advertising
  • Marketing research
  • Promotional strategy
  • Principles of marketing

Research interests

  • Marketing communication
  • Social context of exposure and consumption
  • Social influence and group behavior
  • Statistical modeling of consumer behavior

Select publications

Mora, J. D. (2016).
Social Context and Advertising Effectiveness: A Dynamic Study
International Journal of Advertising, 35(2), 325-344.

Mora, J. D., Ho, J., & Krider, R. E. (2015).
Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
Journal of Advertising Research, 55(1), 22-36.

Mora, J. D. and Gonzalez, E. M. (2016).
Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico
Journal of Retailing and Consumer Services, 28, 228-239.

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