Anoosha Izadi

An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.

An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.

An examination of consumer psychology and behavior in marketplace contexts. The course explores how consumers process information, make decisions, form attitudes, and are influenced and persuaded by marketing activities. Emphasis is placed on applying consumer behavior theories and research to understand consumer decision making, and develop effective marketing strategies through collaborative projects.