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faculty
Selcan Kara, PhD
Associate Professor
Management & Marketing
Contact
508-999-8425
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Charlton College of Business 225
Education
| 2016 | University of Connecticut | PhD |
Teaching
Programs
Programs
- General Business Administration BS
- General Business Administration Online BS
- Marketing BS
- Marketing Online BS
Teaching
Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Teaching
Online and Continuing Education Courses
An opportunity for the faculty to propose a course and teach it as an elective to students who express interest in a particular subject. Topics will vary and be announced before registration is completed in the previous semester, may be repeated with change of content.
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Selcan Kara has joined to Charlton College of Business as an Assistant Professor of Marketing in Fall 2016. She earned her PhD in Marketing from University of Connecticut. Dr. Kara’s research broadly explores consumer behavior towards branding on two aspects, cognitive and relational. Specifically, regarding the first research stream, she focuses on the effect of linguistic numeral systems and cognitive mechanisms on consumers’ evaluations of alphanumeric brand names, and the resulting effects on consumers’ product evaluations. Her second research stream includes interpersonal relationships and brand relationships, and suggestive brand names and self-concept.