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Selcan Kara

faculty

Selcan Kara, PhD

Associate Professor

Management & Marketing

Contact

508-999-8425

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Charlton College of Business 225

Education

2016University of ConnecticutPhD

Teaching

Programs

Courses

An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.

This course provides students introductory information about the principles and applications of marketing analytics for data-driven decision making. Students learn how organizations collect, analyze, and interpret marketing data to understand consumer behavior, evaluate marketing performance, and develop effective strategies. Topics include customer segmentation, market research, digital marketing metrics, forecasting, pricing analytics, and social media analytics. Students gain knowledge on using analytical tools and datasets to solve real-world marketing problems and communicate insights effectively.

This course provides students introductory information about the principles and applications of marketing analytics for data-driven decision making. Students learn how organizations collect, analyze, and interpret marketing data to understand consumer behavior, evaluate marketing performance, and develop effective strategies. Topics include customer segmentation, market research, digital marketing metrics, forecasting, pricing analytics, and social media analytics. Students gain knowledge on using analytical tools and datasets to solve real-world marketing problems and communicate insights effectively.

Online and Continuing Education Courses

This course provides students introductory information about the principles and applications of marketing analytics for data-driven decision making. Students learn how organizations collect, analyze, and interpret marketing data to understand consumer behavior, evaluate marketing performance, and develop effective strategies. Topics include customer segmentation, market research, digital marketing metrics, forecasting, pricing analytics, and social media analytics. Students gain knowledge on using analytical tools and datasets to solve real-world marketing problems and communicate insights effectively.

An introduction to the principles and practices of contemporary marketing, including analyzing the marketing environment, understanding consumer behavior, identifying and targeting market segments, and development of the marketing mix. Emphasis is placed on applying marketing concepts to real-world business decision-making through a collaborative marketing project and team-based problem solving.

This course provides students introductory information about the principles and applications of marketing analytics for data-driven decision making. Students learn how organizations collect, analyze, and interpret marketing data to understand consumer behavior, evaluate marketing performance, and develop effective strategies. Topics include customer segmentation, market research, digital marketing metrics, forecasting, pricing analytics, and social media analytics. Students gain knowledge on using analytical tools and datasets to solve real-world marketing problems and communicate insights effectively.

Register for this course

Selcan Kara has joined to Charlton College of Business as an Assistant Professor of Marketing in Fall 2016. She earned her PhD in Marketing from University of Connecticut. Dr. Kara’s research broadly explores consumer behavior towards branding on two aspects, cognitive and relational. Specifically, regarding the first research stream, she focuses on the effect of linguistic numeral systems and cognitive mechanisms on consumers’ evaluations of alphanumeric brand names, and the resulting effects on consumers’ product evaluations. Her second research stream includes interpersonal relationships and brand relationships, and suggestive brand names and self-concept.