MKT 425: Product Strategy

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Class #13689 Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #13689

Spring Full Semester
Jan 26, 2026 - May 13, 2026
Instructor(s): 
Cost: $
 Status: 
MON TUE WED THU FRI SAT
Location: Online
Textbook Syllabus
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