MKT 443: Social Media Marketing

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.