MKT 311: Principles of Marketing

Prerequisite: Junior standing; CCB majors and minors

General Education requirement: Ethics

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Class #1155 Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #1155

Winter Semester
Dec 29, 2025 - Jan 16, 2026
Instructor(s): 
Cost: $
 Status: 
MON TUE WED THU FRI SAT
Location: Online
Textbook Syllabus
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Class #13687 Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #13687

Spring First 7-Week Session
Jan 26, 2026 - Mar 13, 2026
Instructor(s): 
Cost: $
 Status: 
MON TUE WED THU FRI SAT
Location: Online
Textbook Syllabus
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