MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.