MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

What is advertising, how it is developed, how it is delivered and how is its effectiveness assessed. The course reviews both digital media and the expanding possibilities for legacy media, as well as the state-of-the-art in persuasion and advertising research, including neuromarketing, data mining, experimental methods and artificial intelligence.

Class #12564 Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #12564

Spring Full Semester
Jan 25, 2027 - May 12, 2027
Instructor(s): 
Cost: $
 Status: 
MON TUE WED THU FRI SAT
Location: Online
Textbook Syllabus
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