MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #13137

1st 7 Week Session - Fall 2021
Sep 1, 2021 - Oct 21, 2021
Instructor(s): 

Cost: 
$
Status: 

MON TUE WED THU FRI SAT
Location: Online
MONNTUESNWEDNTHURSNFRINSATN

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