MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Class #14863 Course information

3.00 credits
Section 7101: Undergraduate Lecture
Class: #14863

Spring Second 7-Week Session
Mar 23, 2026 - May 8, 2026
Instructor(s): 
Cost: $
 Status: 
MON TUE WED THU FRI SAT
Location: Online
Textbook Syllabus
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